Newsletter
| September, 2005 What happened to February's email newsletter from Pylon Studios? Nothing, February and March have joined forces to bring you this issue of the Pylon Studios newsletter. April will resume the solo-month presentation of our newsletter. This month's topic focuses on tuning up your web site. Has Your Web Site Gone Stale? Here are 5 Ways to Freshen it UP and Keep People Coming Back. The shelf life of a business web site is two years maximum. If you hadn't kept yours up to date, it might be time to freshen things up. Before you start redesigning your site though, you'll need to consider these 5 Factors. 1. What do you want your site to do? Is your site strictly a marketing site? Do you want to add a revenue generating component to your site? If so, what will that be? An affiliate program? A link referral program? Are you going to add products to that marketing site? All of these ideas require thought and may require different kinds of planning. In some cases one revenue stream may be in conflict with another. Create a plan and strategy that helps execute on your vision. 2. Does your web site speak to your audience? The look and feel is what your audience experiences throughout their visit. Your copy, imagery and overall layout should draw your client in wanting more. Make sure that the look and feel of your site speaks to your audience but also reflects your brand. 3. Plan your site before you build it. You'd be surprised how often people don't think about their whole site and how the information is organized. Look through your current site, are there areas that seem hard to get to? Make sure you address these issues in the redesign. Create a flow chart or simply an outline. It will help you understand better how people move around in your site. 4. Hire a copy writer. You may be a good writer and you may understand your business. But, do you have time to write that copy? This is the biggest road block most people have building or redesigning their site. You can stay objective and work with someone else who isn't as close to your business as you are. Chances are, the writer will understand how to pitch your business better than you can. 5. Design for your client not for you. Design for your business but consider who your customers are. Remember, using internal language and industry jargon may seem correct to you and your colleagues, but a customer may not know what you are saying. The same goes in how you organize your site and the imagery or colors you choose. Successful web sites should do one of two things: keep the customer coming back and wanting more and/or give credibility to your business. If the information is stale, so will the prospects position on you and your company. Keep it fresh! Have Questions? Comments? Contact JP: info@pylonstudios.com or go to www.pylonstudios.com Back to the Newsletter page Sign up to get your copy of the Pylon Page |
 |
This work is licensed under a Creative Commons License |