Newsletter
| October, 2003 Staying in contact with your clients and prospective clients is more important than ever. Email marketing provides an inexpensive and easy way to stay in touch and promote your business. Do you want to get more out of your marketing dollar? Would you like to increase the impact of your newsletter and get a higher response rate? E-mail response rates can be up to 10 times greater than direct mail and the cost per communication is roughly 1/10 that of direct mail. HTML email marketing has an 11% higher response rate than unformatted email messages. It is one of the most inexpensive and effective tools in turning a contact into a client. Try one of these methods and you'll grow your business. • A tip sheet with 3 to 5 tips in the areas of your expertise, followed by a message about your business and the products or services you offer. • Special offers or items on sale. • Newsletters to let people know what you and your business are up to. • Invitations to events you are presenting, participating in or sponsoring. Staying in touch in today's market is imperative. Do it right and do it smart. We at Pylon Studios can help you design your email messages with effective colors, graphics and formatted text. We can also assist in getting it sent out, opened and read by your list. Back to the Newsletter page Sign up to get your copy of the Pylon Page |
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