 web sites | email marketing | user experience design |
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| Blue & Gold Fleet: case study Blue & Gold Fleet is a destination company that at the time of the project took visitors to Alcatraz Island. Pylon Studios was asked to update the existing site. Our task was to match the site's look and feel to Blue & Gold Fleet's branding and improve the user interface for buying tickets online. The site we replaced had grown organically with an inconsistent interface and an infrastructure that was time consuming for staff to update. Buying tickets for Alcatraz tours or other cruises was a cumbersome and "blind" process for users involving a pull down menu and guessing what dates were available. We provided a content management system for Blue and Gold Fleet's staff using Plone. This system allowed them to add new copy, images and easily create and place promotions on the various pages of their website. To minimize data input work and information errors, we developed a mechanism to retrieve up-to-date pricing information from the existing back-end ticketing system. The new site allowed visitors to easily find the information they needed through direct navigation or through more direct search results. Visitors could specify which cruise or tour they wanted to book and on which date. They were presented with availability information for their choice before being redirected to the check-out page. Soon after we completed the site Blue and Gold Fleet lost the Alcatraz contract and the site was never launched to live servers. Back to the uxd portfolio |
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